The company will engage in commercial real estate development and commercial operation as its main business. According to the initial operating experience of the Wongtee Plaza project, we will forge a good commercial real estate brand image of our company in two to three years, and develop the company into a large-sized commercial group with commercial real estate development and operation integrated; meanwhile, deeply forge the “Shenzhen International Commercial General Merchandise” brand by making use of our own resources.

In the future 3 to 5 years, the company will be based in Shenzhen, cover the Pearl River Delta, and face the whole country, to develop its commercial real estate by fostering its advantages in management, capital, market and other respects, build the company into a quite influential commercial real estate developer and operator in whole China according to higher standards, and forge “Shenzhen International Enterprise General Merchandise” into a considerably famous general merchandise brand nationwide.

A harmonious business eco-environment is the foremost condition for an enterprise’s sustainable and benign development. We advocate the enterprise’s good relationship with society, adhere to the philosophy of friendly cooperation, and also make efforts to build the enterprise’s internal unblocked communication mode.

The enterprise, to have a sustainable development, must at first make efforts in “harmony”.

To win in the world by cherishing the world, we are willing to share the fruit of the enterprise growth with society, and undertake the enterprise’s responsibilities for society.

Customers are our most important partners, so we adhere to the principle of good faith and mutual benefit, attach importance to building up strategic partnership, and cherish the maintenance and solidification of good business reputation.

We regard the building of a harmonious and courteous in-house relationship as an important content of business administration. We foster a corporate culture of harmony and courtesy, advocate common values, and encourage limitless innovation and pursuit on that foundation.

As determined by our development goal of becoming a high-end commercial real estate developer and operator, we must shape a high-grade grand setup for our enterprise, with the far-reaching foresight and magnificent spirit.

Bigger drum beats louder while higher aspiration goes further.

We hold high perspectives strategically, firmly going the line of elaborate products; we are insistently strong-willed and enterprising, keenly sensitive in capturing the tendency of market development and opportunities therein, and unremittingly striving to establish the first-class commercial brand of the enterprise.

We cherish the enterprise’s common values, also positively cultivate the enterprise’s ability to get rid of the outdated and innovate, and tolerate the existence of diverse individualities.

In the manner and method of achieving goals, we encourage people to judge and look upon issues in an overall perspective, and achieve our mission with the cooperative spirit of modern commercial civilization.

“The difficult matter of the world must be dealt with while it is yet easy; the great task of the world must be achieved while it is yet small.”

The basic requirement of materialism in methodology is to start from reality for all matters, and to be practical and realistic. This is to require us necessarily to be oriented towards work, start from reality, and objectively look on the essence of things in our daily work.

The practical way of business is the key for us to solidify the foundation for a long-standing development. We are strict and precise in risk control, cost management and other respects, always keeping a sense of crisis in our mind; we demand that the management level and employees face obstacles and challenges with the right attitude, courageously analyze the right and wrong, gain and loss, to set up the excellent style of down-to-earth work.

Practical business operation means that we must keep highly attentive to the development (changes) of the industry and competitors’ changes. We advocate looking upon and transforming our situation with the thinking of change, stirring up our innovative thinking courageously, animating our capability of continuous self-renovation, and always going ahead of changes.